It’s hardly impossible to make conscious food choices easily. Because of all the additives in food.


Urgency scan, Impact strategy, Concept development.

Impact Solution

We are food minimalists! We believe that naturally great taste doesn’t need additives. Soof’s 100% natural  cordials are delicious blends of pure fruits, vegetables and herbs. Soof is on a mission to make ingredient transparency the industry’s new normal.


"Impact Companions was our strength finder. Since we know that we're food minimalist, it's way easier to bring across our voice." 

Nicole Horsmans (Soof founder)