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Soof
Urgency
It’s hardly impossible to make conscious food choices easily. Because of all the additives in food.
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How
Urgency scan, Impact strategy, Concept development.
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Impact Solution
We are food minimalists! We believe that naturally great taste doesn’t need additives. Soof’s 100% natural cordials are delicious blends of pure fruits, vegetables and herbs. Soof is on a mission to make ingredient transparency the industry’s new normal.
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Quote
"Impact Companions was our strength finder. Since we know that we're food minimalist, it's way easier to bring across our voice."
Nicole Horsmans (Soof founder)
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