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Heineken

Urgency

Due to the Corona Virus, many bars and restaurants had to close their doors. A financial nightmare.

How

Urgency Scan, Concept development, Impact Partnerships

Impact Solution

Vouchers can be purchased via the platform www.helpdehoreca.nl

Visitors can redeem the coupons as soon as the cafes and restaurants open their doors again. The vouchers are basically a prepaid reservation. This way everyone can help their favorite café or restaurant through this difficult time.

Quote

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"Thanks for this special collab! Thanks to this initiative, the snowball has started rolling and the hospitality industry is supported by millions of euros."

Marieke van Heemskerk - Head of Customer Experience Heineken

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