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Heineken
Urgency
Due to the Corona Virus, many bars and restaurants had to close their doors. A financial nightmare.
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How
Urgency Scan, Concept development, Impact Partnerships
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Impact Solution
Vouchers can be purchased via the platform www.helpdehoreca.nl
Visitors can redeem the coupons as soon as the cafes and restaurants open their doors again. The vouchers are basically a prepaid reservation. This way everyone can help their favorite café or restaurant through this difficult time.
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Quote
"Thanks for this special collab! Thanks to this initiative, the snowball has started rolling and the hospitality industry is supported by millions of euros."
Marieke van Heemskerk - Head of Customer Experience Heineken
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