White rice is one of the biggest crops in the world. But not many people know that rice is a bad carb and a big polluter; bad for people, bad for our planet.



Impact strategy, Campaign coaching, Impact improvement.

Impact Solution

The world’s biggest challenges around health and climate change, can be solved by changing people’s diet and the way we grow our food. How? Through the transformative power of Quinoa. Simply by helping consumers in replacing rice at least once a week with quinoa. And that’s needed, since the current rice and food production is no longer tenable.