Campina

Challenge

Make sustainable dairy the new standard in the market.

How

Concept development, ambassador program, campaign coaching.

Impact Solution

To live the new Campina brand promise an extensive ambassador program was needed. A support group of both internal and external stakeholders, including the Board of Friesland Campina, farmers, employees and NGO’s. Resulting in a partnership with Natuurmonumenten to show & proof the positive impact on nature.