Challenge

Make sustainable dairy the new standard in the market.

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How

Concept development, ambassador program, campaign coaching.

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Impact Solution

To live the new Campina brand promise an extensive ambassador program was needed. A support group of both internal and external stakeholders, including the Board of Friesland Campina, farmers, employees and NGO’s. Resulting in a partnership with Natuurmonumenten to show & proof the positive impact on nature.